Retailers: Free Comic Book Day Gives Industry A Chance To Tout Success

CBS New York

NEW YORK (AP) — When the doors open for Free Comic Book Day — an annual event that’s grown in stature from a few stores to some 2,000 worldwide — publishers and purveyors of tales of heroes and villains will court new readers who, despite the ease of digital displays, are making time for and spending money on comics printed on paper.

Retailers say the turnout and scope of the event, which began in 2002, is giving them and the industry a chance to tout their success by giving away 4.6 million comic books featuring everything from Superman to “The Walking Dead” to Gilbert Hernandez’s “Marble Season.” It will be held on Saturday.

It’s also a chance to extol not just comics as an art-form, but as a nexus of pop culture, too, said Joe Field, who organized the first Free Comic Book Day in 2002 and has been its…

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